Come As You Are, See What You Become Enrollment Campaign

The Come As You Are, See What You Become Enrollment Campaign continues to promote student enrollment. This year, a new summer scholarship campaign, Take One On Us will be mixed in with the Come As You Are, See What You Become enrollment campaign. The Take One On Us campaign offers new and returning/continuing students who are degree-seeking a scholarship for one class over the summer 2020 term.

Broadcast and Online Radio

The Come As You Are, See What You Become radio commercials features two students. These commercials run on a variety of radio and online stations specifically targeting current and potential students. 

Broadcast and Cable TV and Online Preroll Video

The Come As You Are, See What You Become videos feature two students. These commercials run on a variety of television and cable stations as well as online specifically targeting current and potential students.

Billboards

STLCC has a number of billboards throughout St. Louis City and County. The Take A Summer Class On Us campaign was mixed in during the summer enrollment campaign.

Paid Search

STLCC runs an ongoing paid search campaign year round. In addition, online display ads are also purchased during key enrollment times targeting our potential student audiences.

Email and Text Messages

The marketing and communications department sends emails and text messages to current and potential students throughout the year.

Social Media Marketing

The marketing and communications department continually adds information about enrollment events and important dates to our social media channels including Facebook, Instagram, Twitter and Snapchat. In addition, a number of paid campaigns are created on Facebook, Instagram and Snapchat targeting a wide variety of students and potential students.

On-Campus Promotion

Across all campuses and education centers, a wide variety of supporting collateral can be found including, elevator wraps, posters, flyers, window clings and handbills.

Other Ongoing Marketing Initiatives

Local Marketing

The marketing and communications coordinators on the campuses place local advertising throughout the course of the year in local newspapers, high school newspapers, chambers of commerce and other publications. These local initiatives allow the campus coordinators to promote specific campus initiatives and events to their local community.

YouTube and Videos

YouTube is another way people search for information. New program videos, alumni videos and Meet STLCC videos are being added weekly to YouTube and the STLCC website. All of these videos are added to the College’s YouTube page, and then are promoted in a variety of ways through social media.