2017-2018 Enrollment Campaign

The goal of this campaign is to drive enrollment and retention by highlighting STLCC’s key differentiators – the quality education, our top-tier faculty, our state-of-the-art facilities and the value.

Creative Highlights

Campaign Theme: Your Path To Anywhere
STLCC provides the roadmap for our students’ best future to become a reality
Creative features STLCC students and faculty
Five areas of study are featured: General Transfer Studies, STEM, Art, Information Systems and Automotive Technology
Featured areas of study were selected by evaluating program production and labor market data including: job forecast, entry level wage, competition, capacity, wait list and job placement rates

Initiatives Targeting Prospective Students

Microsite – pathtostlcc.com
Radio – broadcast and online
Digital Video – online pre-roll ads and mobile gaming apps
Outdoor – billboards
Social Media – targeted paid campaigns on Facebook and Instagram
Search Engine Marketing (SEM) – enrollment-specific messaging
Local Advertising – college, high school and community publications

Additional Initiatives Targeting Current Students

Campus Signage – table tents, door clings, digital boards and PC backgrounds
Email Marketing – @my.stlcc.edu email and personal emails targets
Social Media – targeted paid campaigns on Facebook and Instagram focused on retention

Microsite - PathtoSTLCC.com

Microsite on Computer and tablet

Purpose

All marketing support will drive users to pathtostlcc.com. This mobile-and tablet-friendly, campaign-specific microsite has been developed to lead students through the steps they need to take to enroll for the summer and fall semesters. The microsite also allows us to follow users through their experience so we can collect data and gain insight to optimize.

You may notice a few features and styles that mimic the new design for stlcc.edu. This was intentional to help familiarize users with a more modern web interface.

Microsite Image demonstrating design

Broadcast and Online Radio

Digital Video - Online Pre-Role

Online Pre-Role Screenshot

Mobile Games - Rewards-Based Marketing

Mobile game demo

:30 Videos

STLCC created four videos promoting general subject areas including: arts and communications, automotive tech, inforamtion systems, STEM and general transfer studies.