The primary purpose of this education program is to prepare students for entry-level positions in the mass communication field. Students learn the fundamentals of journalism, broadcasting, and advertising though a combination of basic liberal arts courses and advanced courses in print, broadcast, and multimedia that emphasize hands-on experience. Students acquire organizational, technical, speaking and writing skills, the ability to assess workplace trends and market themselves according to industry standards and expectations.
Persons interested in this program should also have a willingness to interact with people from diverse backgrounds.
All students in this program are required to complete an on-the-job-internship. Graduates of the program will have the skills necessary to be ready for entry-level employment and beyond in a variety of mass communications settings such as print/online journalism, public relations, advertising, audio/radio and/or video/television/film.