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Business Journal to Receive MCCA News Media Award

October 30, 2014

Ellen Sherberg  
Ellen Sherberg, publisher of the St. Louis Business

The St. Louis Business Journal will receive the News Media Award from the Missouri Community College Association at the MCCA Convention Nov. 5-7 in Branson, Mo.


The Business Journal is being recognized for its partnership efforts with St. Louis Community College on the annual State of the St. Louis Workforce Report, and the Forest Park Master Class Series.


For six years, the Business Journal has served as the media partner for the annual State of the St. Louis Workforce Report. The report is a comprehensive approach to assessing the status of the region’s workforce, including growth outlook for employment and challenges to business and education in preparing, acquiring and retaining a skilled workforce. The research uses a mix of first-person phone interviews of 1,200 local employers, focused discussions with significant employers in key industry sectors, and interviews of the supply side of labor, including dislocated workers and training program graduates. It also compiles labor market information that is publically available through state and federal sources and combines it with data acquired through proprietary sources to paint a complete picture of the St. Louis labor market. The report then is presented at a public event, attended by 500 local leaders and practitioners. The Business Journal is involved in event planning and report dissemination from the early stages, including a summary report inserted into 20,000 copies of the Business Journal. In addition to a keynote speaker presenting the research, a reaction panel of representatives of major employers responds to the report and engages the audience in a discussion.


The Business Journal has cosponsored the award-winning Master Class series at STLCC-Forest Park campus since 2011. The inspiration behind this series began with a question – “What if students had a chance to interview local entrepreneurs and business leaders to glean their tips for success?” What transpired from this is a collaborative and creative effort between the Forest Park Business Club and the Business Journal, along with several campus departments, to invite community business leaders to STLCC-Forest Park to share their personal stories in a theater setting, to reveal their doubts and fears along with their personal triumphs. What sets the leader apart from the ordinary business person is how he or she reacts to life’s challenges.


Speakers have included John Mozeliak, senior vice president and general manager of the St. Louis Cardinals; Maxine Clark, chief executive officer of Build-a-Bear Workshop; Robbie Montgomery and Tim Norman, proprietors of Sweetie Pie’s restaurants and subject of a reality TV series on the OWN Network; Jennifer Joyce, St. Louis City circuit attorney; Bill Menke, executive vice president and chief operating officer of Wehrenberg Theatres; JoAnn Shaw, vice president and chief learning officer of BJC; Adrian Bracy, director of YWCA Metro St. Louis and former CFO of the Arizona Cardinals; and a Community Town Hall Meeting featuring two of three mayoral candidates for St. Louis City.


The Missouri Community College Association is a statewide organization through which Missouri’s community colleges work together to advance common agendas. MCCA provides advocacy, education, information and networking opportunities in service of the state’s 5,700 community college faculty, staff, administrators and trustees.