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Meramec Graphic Design Class Turns Assignment Into Real-World Experience

May 31, 2013

Graphic Design IV class of Professor Chuck Groth  
Professor Chuck Groth and his Graphic Design IV class

The spring 2013 Graphic Design IV class at St. Louis Community College-Meramec, taught by Professor Chuck Groth, recently served as the design team for Show-Me Hero Salute.

The organization formed in August 2012 to bring the American Veterans Traveling Tribute (AVTT) Vietnam Traveling Wall to the St. Louis region.

“I heard early on that the Sunset Hills Historical Society was making plans to bring the Traveling Wall to St. Louis," Groth said. "I contacted a couple members of the society. After speaking with (Sunset Hills Historical Society Communications committee co-chair) Frank Hardy, I thought it might be a per

showmeherosalute logo  
The student-designed logo
fect opportunity to get my Graphic Design students involved,” Groth said.

Groth’s students treated Show-Me Hero Salute as a real-world client. They created the brand identity for Show-Me Hero Salute publicity items, including a logo, website, business cards, letterhead, posters, fliers and a wall-rubbing sheet designed so visitors can make impressions of the names of loved ones on the wall.

“The students were very enthusiastic. It gave them the opportunity to learn a full set of design skills, but also to apply them to a real client,” said Groth. “We broke the class into groups, each focusing on a certain aspect of the project. Some concentrated on the web development, some on the print posters, others on the identity system elements.“

The AVTT Vietnam Traveling Wall will be at Lindbergh High School, 5000 S. Lindbergh, June 12-16. Viewing starts at 1 p.m. June 13 and will be open 24 hours a day, ending at 3 p.m. June 16. For more information, visit www.show-meherosalute.org.

For more information on earning a graphic communications degree from St. Louis Community College, visit www.stlcc.edu/Programs/Graphic_Communications.