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STLCC Receives Silver NCMPR District 5 Medallion Awards
October 10, 2008
|The "STLCC Advantages" ad series
received a Silver Medallion Award from
District 5 of the National Council for
Marketing and Public Relations.
St. Louis Community College recently received a pair of Silver Medallion Awards in a competition sponsored by District 5 of the National Council of Marketing and Public Relations. The Medallion Awards recognize outstanding achievement in communications at community and technical colleges at the district level.
The college’s new website and "STLCC Advantages" print ad series earned the awards. Entries were judged by professionals in their respective fields, including advertising agencies. The levels of recognition were gold, silver and bronze in each entry category.
The website was judged for effectiveness in marketing and communications, the use of hypertext links and graphics, and the ability to solicit action or return visits from Web browsers. The STLCC site was built to allow visitors to select a path based on personal needs and was branded to project STLCC as one college with four campuses.
The print ad series was judged for creativity, originality and unique approaches to problem solving. The ads were developed to reflect and support STLCC’s updated brand identity, and to more clearly define the benefits the college offers to students and the community.
"Both of these awards represent teamwork," said Pat Crowe, STLCC’s director of communications. "Collaborative and creative thinking led to the successful approaches we took in developing the website and creating an advertising campaign reflecting our new brand identity. It took many talented individuals at STLCC as well as our vendor partners, Tower 29 and Hughes, to rebrand the institution and develop this totally new website."
The National Council of Marketing and Public Relations (NCMPR) is dedicated to fostering the professional development of college communicators. As one of the fastest growing affiliates of the American Association of Community Colleges, NCMPR today has more than 1,500 members from nearly 600 colleges across the United States, Canada and other countries. District 5 includes Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Manitoba.