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HTM:215Hospitality Sales and Marketing3

This course introduces students to fundamental marketing terms, theory, and concepts that are found within the hospitality and tourism industry. Marketing is emphasized as a management philosophy that guides the design and delivery of guest services; a way of doing business. Both short and long-term marketing plans are examined with a focus on how marketing impacts every facet of the organization. Prerequisites: HTM 100 or HRM 134, and Reading Proficiency.